Be the worst you can be

Charles Saatchi seduced me into spending NZ$25.99 on his latest book.
He made the edges of each page gold.
He made the perfectly-sized cover black and just the right sort of texture.
He included a black bookmark.
I would have bought it without even looking inside.
Inside is his favourite ever headline : “Legg Heads Arms Body”.
Sir Thomas Legg’s appointment in 1999 to lead an inquiry into sales of arms to Sierra Leone.
Inside is his favourite joke : All those who believe in telekenesis, raise my hand.
Inside is fun, but the book itself is A MOMENT OF GREAT BEAUTY.
Now I want more….Saatchi Mo’.

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Filed under Advertising & Marketing, English Language, Journals and magazines, Presenting and presentation skills, Quote Hanger

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